Differentiation and Innovation in Helsinki Hospitality Companies
Vilén, Ano (2015)
Vilén, Ano
HAAGA-HELIA ammattikorkeakoulu
2015
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201503243480
https://urn.fi/URN:NBN:fi:amk-201503243480
Tiivistelmä
Tourism is a growing multi-billion euro industry. Offerings in tourism marketplaces are growing and so the need for differentiation and innovation also. As consumers are in facing a sea of options in offerings what are companies doing in order to differentiate and innovate. In this thesis there are introduced differentiations and innovations, via example companies, in hospitality fields which are parts of this large economic machine called tourism.
Accommodation, restaurant and transportation fields of hospitality in the tourism industry are taken into a closer look from the perspective of differentiation through innovation.
In highly competitive marketplaces what can service companies do and what are they actually doing in order to differentiate themselves in the cut throat ocean of competition in modern markets.
To narrow this topic discussion limits itself into the capital area of Finland that is Helsinki. Examples of each 3 hospitality fields; accommodation, restaurant and transportation will be introduced. These example cases represent hospitality companies in their respective fields which have taken action to differentiate them from the competitor pool by using innovation.
The goal of this thesis is to analyse small part of each of the 3 hospitality fields in Helsinki, via example companies; accommodation, restaurant and transportation and to conclude what is available for companies and what companies are actually doing to differentiate and innovate and what implications this brings.
The research-oriented thesis is implemented by a theoretical overview combined with example companies from each of the 3 hospitality fields; accommodation, restaurant and transportation.
This thesis is based on unstructured interviews, observations, lectures, company visits and tours as well as literature and secondary data. Data collection in this thesis was done before hand and some during the thesis. The results are backed up by references and sources in order to achieve more objectivity and validity for the results.
It seems that whatever the differentiation strategies or tactics the underlying offerings’ quality levels need to be in a good level. After this two key aspects are price and experience. With a competitive pricing differentiation is proven to be effective. Also by placing an emphasis on the overall experience differentiation also can be achieved successfully. There are similarities among literature and among the example companies although more advantages can be taken.
Accommodation, restaurant and transportation fields of hospitality in the tourism industry are taken into a closer look from the perspective of differentiation through innovation.
In highly competitive marketplaces what can service companies do and what are they actually doing in order to differentiate themselves in the cut throat ocean of competition in modern markets.
To narrow this topic discussion limits itself into the capital area of Finland that is Helsinki. Examples of each 3 hospitality fields; accommodation, restaurant and transportation will be introduced. These example cases represent hospitality companies in their respective fields which have taken action to differentiate them from the competitor pool by using innovation.
The goal of this thesis is to analyse small part of each of the 3 hospitality fields in Helsinki, via example companies; accommodation, restaurant and transportation and to conclude what is available for companies and what companies are actually doing to differentiate and innovate and what implications this brings.
The research-oriented thesis is implemented by a theoretical overview combined with example companies from each of the 3 hospitality fields; accommodation, restaurant and transportation.
This thesis is based on unstructured interviews, observations, lectures, company visits and tours as well as literature and secondary data. Data collection in this thesis was done before hand and some during the thesis. The results are backed up by references and sources in order to achieve more objectivity and validity for the results.
It seems that whatever the differentiation strategies or tactics the underlying offerings’ quality levels need to be in a good level. After this two key aspects are price and experience. With a competitive pricing differentiation is proven to be effective. Also by placing an emphasis on the overall experience differentiation also can be achieved successfully. There are similarities among literature and among the example companies although more advantages can be taken.