Marketing plan for implementing sustainable behaviour to companies in Eastern Uusimaa
Olli, Linda (2015)
Olli, Linda
HAAGA-HELIA ammattikorkeakoulu
2015
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201503173262
https://urn.fi/URN:NBN:fi:amk-201503173262
Tiivistelmä
Sustainable development is considered as a current topic since the natural resources, such as oil, are running out and new ways to consume have to be developed in order to preserve the environment. The aim of the thesis is to implement sustainable development for companies in Eastern Uusimaa area. The thesis is commissioned by Posintra Oy, a Porvoo based development company.
Firstly, the terms of sustainability and marketing are presented and explained in detail. Definitions of sustainability and marketing are discussed and a marketing plan is created in order to make companies in Eastern Uusimaa interested in implementing sustainable development to their every work. A general creation of a marketing plan and afterwards a more plan from a sustainability point-of-view are presented in Chapter 4.
Secondly, the methodology of the research is presented. Qualitative research method is chosen, as the research is done in semi-structured face-to-face interviews with representatives from three local companies.
Lastly, the findings indicated that a wide interest towards sustainable development is among the companies and they are already taking actions towards becoming more sustainable.
Firstly, the terms of sustainability and marketing are presented and explained in detail. Definitions of sustainability and marketing are discussed and a marketing plan is created in order to make companies in Eastern Uusimaa interested in implementing sustainable development to their every work. A general creation of a marketing plan and afterwards a more plan from a sustainability point-of-view are presented in Chapter 4.
Secondly, the methodology of the research is presented. Qualitative research method is chosen, as the research is done in semi-structured face-to-face interviews with representatives from three local companies.
Lastly, the findings indicated that a wide interest towards sustainable development is among the companies and they are already taking actions towards becoming more sustainable.