The competitiveness of Bando Apparels Ltd in international market
Md Abul, Hasan (2015)
Md Abul, Hasan
Savonia-ammattikorkeakoulu
2015
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201502182364
https://urn.fi/URN:NBN:fi:amk-201502182364
Tiivistelmä
The objective of this thesis paper was to identify and explore competitive factors of Bando Apparels Ltd and describe the competitiveness of the company. Bando Apparels Ltd is an export oriented garment manufacturing company in Bangladesh. The main function of the company is to export RMG products to some of the world’s renowned fashion brands.
Three aims were designed based on the objective. The first aim was to explore competitive factors of Bangladesh garments industry and its position in international market. Secondly, the aim was to examine the theory about competitiveness, to better understand the meaning and influencing factors of competitiveness. Finally, the aim was to examine company’s competitive factors and overall situation by evaluating the theory part. The research was conducted by collecting relevant information about the objective.
Three aims were designed based on the objective. The first aim was to explore competitive factors of Bangladesh garments industry and its position in international market. Secondly, the aim was to examine the theory about competitiveness, to better understand the meaning and influencing factors of competitiveness. Finally, the aim was to examine company’s competitive factors and overall situation by evaluating the theory part. The research was conducted by collecting relevant information about the objective.