Business Plan For Family Gardening Service : The city of Ylivieska as an example
Yu, Ming (2015)
Yu, Ming
Centria ammattikorkeakoulu (Keski-Pohjanmaan ammattikorkeakoulu)
2015
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201501291748
https://urn.fi/URN:NBN:fi:amk-201501291748
Tiivistelmä
CENTRIA UNIVERSITY OF APPLIED SCIENCES
Date
January 2015
Author
Ming Yu
Degree programme
Bachelor of Engineering
Name of thesis
Business Plan for Family Gardening Service
Instructor
Marja-Liisa Kaakko
Pages
42+Appendix
Supervisor
Marja-Liisa Kaakko
Most of the Finnish family houses have got a garden yard to take care of, so there will be demands for family gardening service, especially for the elderly who live alone demanding for this service more. On the other hand, most of the foreign students in Finland would need a part time job to support their study life.
The objective of this thesis is to make a business plan for a start-up service company mainly specializing in residential gardening care. Through the marketing analysis, I identified the demands and supply, the existing competition; through the marketing plan, I worked out the pricing, promotion, the distribution and other marketing means, to find out how can better reach and satisfy the customer’s needs. At the same time tried to find out what necessary legal procedures are for a start-up company.
Method: Marketing analysis. Marketing plan.
Key words
Customer needs, customer relationship, risk, service quality, training
Date
January 2015
Author
Ming Yu
Degree programme
Bachelor of Engineering
Name of thesis
Business Plan for Family Gardening Service
Instructor
Marja-Liisa Kaakko
Pages
42+Appendix
Supervisor
Marja-Liisa Kaakko
Most of the Finnish family houses have got a garden yard to take care of, so there will be demands for family gardening service, especially for the elderly who live alone demanding for this service more. On the other hand, most of the foreign students in Finland would need a part time job to support their study life.
The objective of this thesis is to make a business plan for a start-up service company mainly specializing in residential gardening care. Through the marketing analysis, I identified the demands and supply, the existing competition; through the marketing plan, I worked out the pricing, promotion, the distribution and other marketing means, to find out how can better reach and satisfy the customer’s needs. At the same time tried to find out what necessary legal procedures are for a start-up company.
Method: Marketing analysis. Marketing plan.
Key words
Customer needs, customer relationship, risk, service quality, training