A TOURISM DESTINATION ALANYA : Wellness tourism in Alanya from the Finnish perspective
Özkoc, Hûseyin (2014)
Özkoc, Hûseyin
Centria ammattikorkeakoulu (Keski-Pohjanmaan ammattikorkeakoulu)
2014
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201501151321
https://urn.fi/URN:NBN:fi:amk-201501151321
Tiivistelmä
In this study, wellness tourism in Alanya was examined from the perspectives of the Finnish tourists. The aim of this study was to describe the ideas of the tourists who visited Alanya in relation to the wellness services/products and how to improve them. The research tasks were: “what kinds of services and products concerning wellness and wellbeing the tourists used in Alanya and how the wellness services and products could be improved for tourists who had visited Alanya”.
The theoretical part of this study discussed well-being, wellness, wellness tourism and Alanya as a destination of wellness tourism. The concepts of well-being, wellness and wellness tourism are defined widely from different perspectives all over the world. Wellness tourism is divided into three elements as the conceptual structure: wellness tourists, wellness destinations and experiences. Wellness tourism is influenced by the traveler’s motivation, goals and his / her well-being.
This study was a descriptive research. Both qualitative and quantitative research methods were used to analyze the data collected from the respondents of an online survey questionnaire. The general background information of the respondents in the questionnaire was analyzed by Webropol. The respondents’ experiences in wellness services and the improvement of wellness services and products were analyzed by using content analysis method.
The findings of the research showed that Alanya had offered a wide range of wellness services and products for the tourists. Wellness services were used by all respondents. They rarely used some wellness services such as outdoor and indoor facilities and health services. The respondents of this wellness tourism survey were the wellness-focused consumers. The most important needs for the development of operations and content of the enterprises providing wellness services and the improvement of workers' vocational and linguistic skills in foreign languages arose from the research project.
The theoretical part of this study discussed well-being, wellness, wellness tourism and Alanya as a destination of wellness tourism. The concepts of well-being, wellness and wellness tourism are defined widely from different perspectives all over the world. Wellness tourism is divided into three elements as the conceptual structure: wellness tourists, wellness destinations and experiences. Wellness tourism is influenced by the traveler’s motivation, goals and his / her well-being.
This study was a descriptive research. Both qualitative and quantitative research methods were used to analyze the data collected from the respondents of an online survey questionnaire. The general background information of the respondents in the questionnaire was analyzed by Webropol. The respondents’ experiences in wellness services and the improvement of wellness services and products were analyzed by using content analysis method.
The findings of the research showed that Alanya had offered a wide range of wellness services and products for the tourists. Wellness services were used by all respondents. They rarely used some wellness services such as outdoor and indoor facilities and health services. The respondents of this wellness tourism survey were the wellness-focused consumers. The most important needs for the development of operations and content of the enterprises providing wellness services and the improvement of workers' vocational and linguistic skills in foreign languages arose from the research project.