Digital Marketing concept and strategy for a Finnish Start-up, Case: Sofi Filtration
Buda, Constantin (2014)
Lataukset:
Buda, Constantin
HAAGA-HELIA ammattikorkeakoulu
2014
Creative Commons Attribution 3.0 Unported
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2014121519785
https://urn.fi/URN:NBN:fi:amk-2014121519785
Tiivistelmä
The case company is a Finnish start-up company that operates in the industrial water filtration business and who aims to increase its brand awareness and generate more sales leads. The aim of this study is to provide effective and inexpensive tools for Sofi Filtration to engage its target audience and grow its business by being acknowledged as an expert in industrial water filtration.
The thesis is part of the International Business Management program offered by HAAGA-HELIA University of Applied Sciences Helsinki, Finland. The literature review for the thesis provides the foundation and understanding for the fields of B2B branding and digital marketing. The study outlines the key tools and concepts that a small company can utilize to increase its presence and visibility in the digital
landscape. Part of the concepts presented in this thesis are used by the author in his daily work and hence the added hands-on expertise to this paper.
The case company underwent an internal marketing audit as well as resource based view analysis utilizing the VRIO framework This case study reveals the current digital marketing situation of Sofi Filtration and provides a clear digital marketing strategy with three goals in mind: generate more traffic, increase the sales and brand awareness. Some of the digital tools presented in this study have been successfully implemented as a part of this research. Tools such as videos and social media are already in the experimentation phase in Sofi Filtration.
The development of this study has taken into consideration the idea that the results would benefit not only Sofi filtration but any small and medium company that has decided to embrace the digital era and engage its audience.
The thesis is part of the International Business Management program offered by HAAGA-HELIA University of Applied Sciences Helsinki, Finland. The literature review for the thesis provides the foundation and understanding for the fields of B2B branding and digital marketing. The study outlines the key tools and concepts that a small company can utilize to increase its presence and visibility in the digital
landscape. Part of the concepts presented in this thesis are used by the author in his daily work and hence the added hands-on expertise to this paper.
The case company underwent an internal marketing audit as well as resource based view analysis utilizing the VRIO framework This case study reveals the current digital marketing situation of Sofi Filtration and provides a clear digital marketing strategy with three goals in mind: generate more traffic, increase the sales and brand awareness. Some of the digital tools presented in this study have been successfully implemented as a part of this research. Tools such as videos and social media are already in the experimentation phase in Sofi Filtration.
The development of this study has taken into consideration the idea that the results would benefit not only Sofi filtration but any small and medium company that has decided to embrace the digital era and engage its audience.