Launching Avant Compact Multi-functional Loaders in Southeast Asia : Golf, Construction, Landscaping and Property Maintenance Industries
Mattila, Jaakko (2014)
Mattila, Jaakko
Tampereen ammattikorkeakoulu
2014
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2014120919143
https://urn.fi/URN:NBN:fi:amk-2014120919143
Tiivistelmä
The purpose of the thesis was to research target-industry environments within Southeast Asia and to provide Jebsen & Jessen Technology, Turf & Irrigation branches with means of introducing Avant compact multi-functional loaders to prospective customers in the region.
The emphasis of the research was on the golf industries of Singapore, Malaysia, Vietnam and Thailand, but research was also conducted on the construction, landscaping and property maintenance industries of the aforementioned countries as well as Myanmar, Laos, Cambodia, Brunei and Indonesia. Selling processes and marketing methods were researched in order to provide suggestions on approaching said target industries.
Findings were collected through contact with branch representatives, internet and literature-based research, as well as personal observations made in product demonstrations and internal discussions of early 2014. Personal experience in assembling and operating the products was utilised in suggesting ways of implementing them into various activities.
The findings indicate that the reception of Avant products has been mostly positive in for example Singapore and Thailand thus far, but due to the limited availability of information regarding machinery and equipment in the target industries of the region, further research is required for solid conclusions on market-entry potential.
The emphasis of the research was on the golf industries of Singapore, Malaysia, Vietnam and Thailand, but research was also conducted on the construction, landscaping and property maintenance industries of the aforementioned countries as well as Myanmar, Laos, Cambodia, Brunei and Indonesia. Selling processes and marketing methods were researched in order to provide suggestions on approaching said target industries.
Findings were collected through contact with branch representatives, internet and literature-based research, as well as personal observations made in product demonstrations and internal discussions of early 2014. Personal experience in assembling and operating the products was utilised in suggesting ways of implementing them into various activities.
The findings indicate that the reception of Avant products has been mostly positive in for example Singapore and Thailand thus far, but due to the limited availability of information regarding machinery and equipment in the target industries of the region, further research is required for solid conclusions on market-entry potential.