Integrated Brand Promotion – Advertisement for STADIUM OY
Mai, Tung (2014)
Mai, Tung
HAAGA-HELIA ammattikorkeakoulu
2014
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2014120418471
https://urn.fi/URN:NBN:fi:amk-2014120418471
Tiivistelmä
This project-based thesis is an advertisement for Stadium Oy. In 23 years of leading marketing department, Stadium’s marketing manager had to say this is a pioneer time
when Stadium’s outsources an advertising project to an external individual resource. The project, therefore, consists a number of business partners so that professional
quality is guaranteed to deliver.
STADIUM’s advertising strategy stays committed to the company’s business model and its mission. This directly affects the marketing strategy such as distributing
channels, advertising message, etc. as well as the thesis production’s content. The following report will discuss the influential factors.
On personal development side, the author has a firm career path to pursue. Specifically, advertising industry is the target. Therefore, taking advance from the thesis opportunity, the author got himself exposed to practice by working with Stadium as a miniature agency. Consequently, the paper will report the whole process from planning to execution, including progress of sales, negotiation, production, and project management.
In conclusion, outcomes of the project is taken into consideration. The results embrace the use of material and remark on project management experience. Discussion on pros and cons will be taken place in comparison with theoretical
analysis.
Follow the link for the production content: http://bit.ly/1iH2eOq
when Stadium’s outsources an advertising project to an external individual resource. The project, therefore, consists a number of business partners so that professional
quality is guaranteed to deliver.
STADIUM’s advertising strategy stays committed to the company’s business model and its mission. This directly affects the marketing strategy such as distributing
channels, advertising message, etc. as well as the thesis production’s content. The following report will discuss the influential factors.
On personal development side, the author has a firm career path to pursue. Specifically, advertising industry is the target. Therefore, taking advance from the thesis opportunity, the author got himself exposed to practice by working with Stadium as a miniature agency. Consequently, the paper will report the whole process from planning to execution, including progress of sales, negotiation, production, and project management.
In conclusion, outcomes of the project is taken into consideration. The results embrace the use of material and remark on project management experience. Discussion on pros and cons will be taken place in comparison with theoretical
analysis.
Follow the link for the production content: http://bit.ly/1iH2eOq