Online Crowdfunding Campaign for an Independent Video Game
Kivikangas, Inessa (2014)
Kivikangas, Inessa
HAAGA-HELIA ammattikorkeakoulu
2014
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2014120217989
https://urn.fi/URN:NBN:fi:amk-2014120217989
Tiivistelmä
Over the past several years online reward-model crowdfunding platforms have become a popular tool for raising funds among independent game developers. Big success of several brilliant indie titles brought to the online crowdfunding platforms Kickstarter and Indiegogo hundreds of hopeful independent developers. However, apart from creating an excellent game indie developers have to be able to reach out to their audience and capture attention of potential supporters and gaming media. Time and effort put into marketing a campaign and building up a community around the project is crucial for the success of a crowdfunding campaign.
This thesis offers an overview of an execution of a crowdfunding campaign for an independ-ent game Windlands created specifically for a virtual reality headset Oculus Rift. Windlands crowdfunding campaign was launched on Indiegogo September 15th, 2014 and successfully ended October 31st, 2014. This work covers the basics of preparation and running of a crowdfunding campaign for an indie game and describes the stages of Windlands campaign with a focus on marketing activities and the campaign reward structure design. The objective of the thesis is to define key success factors and challenges of a crowdfunding campaign for an independent video game analysing the experience of Windlands Indiegogo campaign.
This is a procedural thesis that relies on the data received from the Windlands Indiegogo crowdfunding campaign, information gathered using qualitative and quantitative research into several similar crowdfunding game projects on Indiegogo and Kickstarter, and analysis of information available in printing and online on crowdfunding best practices. Hopefully, this work will be interesting and useful for those who are considering a crowdfunding campaign of their own.
This thesis offers an overview of an execution of a crowdfunding campaign for an independ-ent game Windlands created specifically for a virtual reality headset Oculus Rift. Windlands crowdfunding campaign was launched on Indiegogo September 15th, 2014 and successfully ended October 31st, 2014. This work covers the basics of preparation and running of a crowdfunding campaign for an indie game and describes the stages of Windlands campaign with a focus on marketing activities and the campaign reward structure design. The objective of the thesis is to define key success factors and challenges of a crowdfunding campaign for an independent video game analysing the experience of Windlands Indiegogo campaign.
This is a procedural thesis that relies on the data received from the Windlands Indiegogo crowdfunding campaign, information gathered using qualitative and quantitative research into several similar crowdfunding game projects on Indiegogo and Kickstarter, and analysis of information available in printing and online on crowdfunding best practices. Hopefully, this work will be interesting and useful for those who are considering a crowdfunding campaign of their own.