How can Vietnam101 successfully attract visitors to its website?
Nguyen, Minh (2014)
Nguyen, Minh
Savonia-ammattikorkeakoulu
2014
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2014112016139
https://urn.fi/URN:NBN:fi:amk-2014112016139
Tiivistelmä
E-marketing activities are popular nowadays due to their significant benefits for organizations. The key objective of this thesis was to build an e-marketing plan for a startup project with low budget. The thesis was conducted by applying the SOSTAC’s planning model to the case of a website which provides Vietnam’s tourist information.
In the thesis, a marketing research was made using a qualitative method. Several tourists were interviewed to generate ideas and identify target segment. With the information from the research and secondary data, the current situation was analyzed to realize the strengths, weaknesses, opportunities and threats for the website. Then, with clear objectives, the marketing strategies and tactics were identified using 8P’s marketing mix to hemphasize the online value proposition of the website. Finally, the detailed action plan for marketing activities was set up with time scale and budget. With the defined purpose, the study focused on using low-cost or free-cost marketing communication methods to increase the traffic of the website. In this thesis, the author created a detailed plan for marketing the brand Vietnam101 using its website and suggested some activities for successfully attracting visitors such as Search Engine Optimized, e-PR through online networks and email marketing. As a conclusion, the author proved the possibility of using free-cost or low-cost e-marketing activities to build the brand for start-up companies.
In the thesis, a marketing research was made using a qualitative method. Several tourists were interviewed to generate ideas and identify target segment. With the information from the research and secondary data, the current situation was analyzed to realize the strengths, weaknesses, opportunities and threats for the website. Then, with clear objectives, the marketing strategies and tactics were identified using 8P’s marketing mix to hemphasize the online value proposition of the website. Finally, the detailed action plan for marketing activities was set up with time scale and budget. With the defined purpose, the study focused on using low-cost or free-cost marketing communication methods to increase the traffic of the website. In this thesis, the author created a detailed plan for marketing the brand Vietnam101 using its website and suggested some activities for successfully attracting visitors such as Search Engine Optimized, e-PR through online networks and email marketing. As a conclusion, the author proved the possibility of using free-cost or low-cost e-marketing activities to build the brand for start-up companies.