Market Analysis. Case: The Opportunities for the Company Finweddings to Enter into the Russian Wedding Market.
Kozlova, Nadezda (2014)
Kozlova, Nadezda
Saimaan ammattikorkeakoulu
2014
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2014111315584
https://urn.fi/URN:NBN:fi:amk-2014111315584
Tiivistelmä
This study was conducted at the Saimaa University of Applied Sciences. The aim was to identify the interest from potential Russian customers towards wedding services in Finland. This thesis was commissioned by Finweddings, which is a wedding planning agency in Lappeenranta, Finland. The thesis results will be used for providing helpful advice about extension of business into the Russian market.
This study used as research methods: personal interviews, online surveys (questionnaire) and literature searches. To write the thesis, theoretical information about market analysis and different methods of qualitative analysis, were studied. Also special resources and programs for questionnaire were used. The data were collected and analysed to identify the interest of potential Russian customers towards wedding services in Finland.
As a result of the work performed, answers to the main questions of the study were obtained. These results will be useful for the company Finweddings to make a decision about entering the Russian wedding market.
This study used as research methods: personal interviews, online surveys (questionnaire) and literature searches. To write the thesis, theoretical information about market analysis and different methods of qualitative analysis, were studied. Also special resources and programs for questionnaire were used. The data were collected and analysed to identify the interest of potential Russian customers towards wedding services in Finland.
As a result of the work performed, answers to the main questions of the study were obtained. These results will be useful for the company Finweddings to make a decision about entering the Russian wedding market.