Startup Communications
Patenaude-Gaudet, Natalie (2014)
Patenaude-Gaudet, Natalie
HAAGA-HELIA ammattikorkeakoulu
2014
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2014110415196
https://urn.fi/URN:NBN:fi:amk-2014110415196
Tiivistelmä
Communications and startups are two fields that have not been studied together often. Corporate communication has mostly been concerned with bigger, more established companies and little research has been conducted on the communication function de-signed specifically for young technology companies.
Communication function is something that is developed once a corporation reaches a certain growth but for startups, communications plays a large part from the formation of the startup. There also seems to be a gap between communications professionals, employees, freelancers, and agencies and startups. There are plenty of communications people who are willing to help startups, but do not know the intricacies of startup life.
This study will tie startups and communications together and will contribute to the research field of both industries. A constructive research approach will be taken in or-der to build a startup communication booklet for young companies and communica-tions professionals. This guidebook will be able to help future startup CEOs and communications professionals to build their own framework for their specific startups and communication needs as well as challenges. This booklet will provide tips and feedback to not only the startups but also to all communications practitioners who work with startups.
The output of this research will greatly benefit the communication professions in rela-tion to the startup environment as well as help startups understand their communica-tions needs and functions.
Communication function is something that is developed once a corporation reaches a certain growth but for startups, communications plays a large part from the formation of the startup. There also seems to be a gap between communications professionals, employees, freelancers, and agencies and startups. There are plenty of communications people who are willing to help startups, but do not know the intricacies of startup life.
This study will tie startups and communications together and will contribute to the research field of both industries. A constructive research approach will be taken in or-der to build a startup communication booklet for young companies and communica-tions professionals. This guidebook will be able to help future startup CEOs and communications professionals to build their own framework for their specific startups and communication needs as well as challenges. This booklet will provide tips and feedback to not only the startups but also to all communications practitioners who work with startups.
The output of this research will greatly benefit the communication professions in rela-tion to the startup environment as well as help startups understand their communica-tions needs and functions.