Elaboration of B2B Marketing Communications Plan For Karava Sauna Ltd
Gavrilova, Iuliia (2014)
Gavrilova, Iuliia
Mikkelin ammattikorkeakoulu
2014
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2014072513347
https://urn.fi/URN:NBN:fi:amk-2014072513347
Tiivistelmä
The main objective of the research is to develop a preliminary marketing communications plan for Karava Sauna Ltd which is intending to expand to the Russian market. The case company considers such an expansion as a gainful opportunity since nowadays the Russian market is becoming increasingly profitable for many investors due to the rapid pace of GPA growth, relatively huge population and appropriate buying power.
The theoretical part is divided into two sections which depict the major aspects of business-tobusiness marketing and operations. As for the practical part, there have been defined all the phases of the marketing communications plan namely current operational environment of the company, its prospective interest groups, the most effective marketing communications methods as well as recommended time scheduling. The outcome has met the stated objectives of the study and the
preliminary marketing communications plan has been designed.
The research is conducted using such a qualitative method as semi-structured interviews. Its objective is to obtain exceptional information and examine the respondents’ perceptions and experiences
concerning business-to-business marketing.
Conclusions are presented as a summary with some concrete recommendations for Karava Sauna Ltd.
This section became the visible part of the study because both preliminary marketing communications
plan and suggestions for further development are provided.
The theoretical part is divided into two sections which depict the major aspects of business-tobusiness marketing and operations. As for the practical part, there have been defined all the phases of the marketing communications plan namely current operational environment of the company, its prospective interest groups, the most effective marketing communications methods as well as recommended time scheduling. The outcome has met the stated objectives of the study and the
preliminary marketing communications plan has been designed.
The research is conducted using such a qualitative method as semi-structured interviews. Its objective is to obtain exceptional information and examine the respondents’ perceptions and experiences
concerning business-to-business marketing.
Conclusions are presented as a summary with some concrete recommendations for Karava Sauna Ltd.
This section became the visible part of the study because both preliminary marketing communications
plan and suggestions for further development are provided.