Implementation of e-banking in Vietnam : motivations and challenges - case Company A
Dao, Phuong Nam (2014)
Dao, Phuong Nam
Lahden ammattikorkeakoulu
2014
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2014052610026
https://urn.fi/URN:NBN:fi:amk-2014052610026
Tiivistelmä
The introduction of e-banking services is considered a breakthrough of the banking industry, bringing various benefits to both customers and financial institutions. In this era of modern technology, the implementation of e-banking services plays a significant role in helping financial institutions to remain competitive and adapt to the recent changes of the market.
This study targets the implementation process of e-banking services in Vietnam, with two main objectives. The first goal of this study is to discover the reasons and motivations behind the decision to implement e-banking services. Secondly, the author investigates the implementation process and aims to figure out the challenges involved during the process.
The author utilizes the use of deductive approach, qualitative research method as well as semi-structured interviews in this research on the implementation process of e-banking on the case company. The author studies existing literature and compare with empirical findings in order to discover answers to the research questions.
The research provides readers with the answers to the two research questions posed. The main motivations for the implementation of e-banking services are to enhance the satisfaction level of customers and expand the market. The biggest challenges of the implementation process come from the lack of knowledge and unwillingness of customers as well as the under-developed infrastructure level.
This study targets the implementation process of e-banking services in Vietnam, with two main objectives. The first goal of this study is to discover the reasons and motivations behind the decision to implement e-banking services. Secondly, the author investigates the implementation process and aims to figure out the challenges involved during the process.
The author utilizes the use of deductive approach, qualitative research method as well as semi-structured interviews in this research on the implementation process of e-banking on the case company. The author studies existing literature and compare with empirical findings in order to discover answers to the research questions.
The research provides readers with the answers to the two research questions posed. The main motivations for the implementation of e-banking services are to enhance the satisfaction level of customers and expand the market. The biggest challenges of the implementation process come from the lack of knowledge and unwillingness of customers as well as the under-developed infrastructure level.