Developing e-marketing tools : Case company: CASTA Ltd.
Nguyen, Chi (2014)
Nguyen, Chi
HAAGA-HELIA ammattikorkeakoulu
2014
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201405168339
https://urn.fi/URN:NBN:fi:amk-201405168339
Tiivistelmä
This Bachelor’s thesis topic is developing e-marketing tools for the B2C sector of CASTA Ltd. The final outcome is a set of online marketing tools guidelines that can improve business activities, especially marketing effectiveness. Based on the company’s status as a novice in online marketing field, the thesis will focus on the basic level of three specific online marketing tools, instead of covering the whole e-marketing subject.
The theoretical framework first describes the concept of e-marketing, its development and usage in business nowadays, then move on to the benefits and challenges that companies usually encounter when applying. The last part discusses three different online marketing platforms that are the most commonly used recently.
The research method includes benchmarking and qualitative interview with the Executive Director of CASTA Ltd. The case studies proves the effectiveness of the chosen online marketing tools through concrete financial figures and organic traffic growth online. The intervoew on the other hand revealed the fact that the commissioning company os relatively weak and has no experience in marketing online. Based on the results, the reccommended tools are designed and proposed to the commissioning company.
The theoretical framework first describes the concept of e-marketing, its development and usage in business nowadays, then move on to the benefits and challenges that companies usually encounter when applying. The last part discusses three different online marketing platforms that are the most commonly used recently.
The research method includes benchmarking and qualitative interview with the Executive Director of CASTA Ltd. The case studies proves the effectiveness of the chosen online marketing tools through concrete financial figures and organic traffic growth online. The intervoew on the other hand revealed the fact that the commissioning company os relatively weak and has no experience in marketing online. Based on the results, the reccommended tools are designed and proposed to the commissioning company.