Supply chain management : hotel industry implications : a case study of Radisson Blu Marina Palace Hotel Turku
Itkonen, Gategaeo (2014)
Itkonen, Gategaeo
Turun ammattikorkeakoulu
2014
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201405127215
https://urn.fi/URN:NBN:fi:amk-201405127215
Tiivistelmä
Supply chain management (SCM) scale is enormous yet very basic to any type of business structure. When it comes to a hotel industry, the nature of the industry and its complexity are challenging the way SCM would imply. The reason is that hotel industry offers services, which are considered intangible. This means SCM principles have more to be mentioned and found out in terms of its implication into the actual industry.
The research emphasizes on how SCM would be implemented in a hotel industry using Radisson Blu Marina Palace Hotel, Turku as a case study by looking into the hotel's efficiencies through an evaluation and feedback on its customer satisfaction. It also look into perspectives of hotel's main suppliers, hotel employees and expanding view to other tourism stakeholders who are not direct suppliers to the hotel in order to propose recommendations on what can be done to improve, potential business opportunities between different stakeholders in tourism industry including the hotel, its suppliers and customers.
After conducting information and interviewing with some sources, the supply chain term in a service industry such as hotel is still not fully acknowledged even-though many SCM principles and tools have already been existing in their business structure. Hence, the research would enable hotel operators to recognize the important roles and impacts of supply chain management to its business improvement.
The research emphasizes on how SCM would be implemented in a hotel industry using Radisson Blu Marina Palace Hotel, Turku as a case study by looking into the hotel's efficiencies through an evaluation and feedback on its customer satisfaction. It also look into perspectives of hotel's main suppliers, hotel employees and expanding view to other tourism stakeholders who are not direct suppliers to the hotel in order to propose recommendations on what can be done to improve, potential business opportunities between different stakeholders in tourism industry including the hotel, its suppliers and customers.
After conducting information and interviewing with some sources, the supply chain term in a service industry such as hotel is still not fully acknowledged even-though many SCM principles and tools have already been existing in their business structure. Hence, the research would enable hotel operators to recognize the important roles and impacts of supply chain management to its business improvement.