Financial management perspective of participating Tourest travel trade fair in Estonia. Case: Moon Travel Oy.
Jobayed, Abdullah (2014)
Jobayed, Abdullah
HAAGA-HELIA ammattikorkeakoulu
2014
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201405055822
https://urn.fi/URN:NBN:fi:amk-201405055822
Tiivistelmä
Moon Travel is a travel agency primarily selling air tickets, hotel rooms and holidays in Finland. The company has recently been growing, which consequently arises the need of internationalizing its operations beyond Finland. As a result, Moon Travel is considering expanding into the Estonian market and is planning to participate in the Tourest travel trade fair in Estonia. The idea is to visualize the company as a promising travel agency in front of potential customers and business partners in that particular market. However, the company is uncertain whether participating in Tourest would be financially worth the effort.
Addressing the stated problem, the author researched the financial management perspective of attending the Tourest travel trade fair for Moon Travel. The author mainly focused on three important financial management issues of Tourest, namely, the assessment of the strategic planning process based on internal and external factors; the budget development process; and the measurement of the quantitative and qualitative outcomes.
The author used a wide range of rich academic sources in order to find appropriate theories and models for this thesis. The author also conducted several interviews in order to find solutions for the stated problem. As the study is a pre-analysis of attending Tourest, the author presented most of the findings based on projections. The author used well-reasoned estimations and applied sensitivity analysis in order to show different views of possible outcomes. The whole process has been carried out based on educated guesswork and logical thinking. Last but not least, the author presented several implications and provided clear recommendations in order for Moon Travel to understand the financial management perspective of attending the Tourest travel trade fair in Estonia.
Addressing the stated problem, the author researched the financial management perspective of attending the Tourest travel trade fair for Moon Travel. The author mainly focused on three important financial management issues of Tourest, namely, the assessment of the strategic planning process based on internal and external factors; the budget development process; and the measurement of the quantitative and qualitative outcomes.
The author used a wide range of rich academic sources in order to find appropriate theories and models for this thesis. The author also conducted several interviews in order to find solutions for the stated problem. As the study is a pre-analysis of attending Tourest, the author presented most of the findings based on projections. The author used well-reasoned estimations and applied sensitivity analysis in order to show different views of possible outcomes. The whole process has been carried out based on educated guesswork and logical thinking. Last but not least, the author presented several implications and provided clear recommendations in order for Moon Travel to understand the financial management perspective of attending the Tourest travel trade fair in Estonia.