Service design thinking : design as strategy
Applegate, James (2014)
Applegate, James
Turun ammattikorkeakoulu
2014
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201404244797
https://urn.fi/URN:NBN:fi:amk-201404244797
Tiivistelmä
Both services and design have been studied extensively but the method of service design thinking (SDT) has not been covered as thoroughly. The SDT approach is relatively new and brought about by changes within the value creation process.
The objective of this research is to study the field of SDT and the theories at work within the approach. Co-creation, prototyping and the evolution of the method became the central themes extensively examined and from which research questions developed.
Because of the unfamiliarity of the general subject matter extensive time is taken to lay the groundwork for understanding why and how this approach is being considered as so important for innovation of new and existing services.
In this thesis a qualitative research approach is used to glean insider information from those practicing SDT. The collected data is used to answer research questions which were formed during the literature review and the process of locating a case study subject.
The findings of the research act to confirm elements of the theory and also fill in some missing knowledge related to co-creation and prototyping of digital services. The use of only one case study limits the legitimacy of the findings and this is considered in the final conclusions.
The thesis writing process is effectively a first attempt at research for most .It is a difficult learning process and cannot be done alone without help and guidance. I would like to thank my thesis supervisor Alberto Gonzalez for his efforts to support and guide me on the thesis writing journey. His insights and assistance have had a real positive influence on the work presented here.
The objective of this research is to study the field of SDT and the theories at work within the approach. Co-creation, prototyping and the evolution of the method became the central themes extensively examined and from which research questions developed.
Because of the unfamiliarity of the general subject matter extensive time is taken to lay the groundwork for understanding why and how this approach is being considered as so important for innovation of new and existing services.
In this thesis a qualitative research approach is used to glean insider information from those practicing SDT. The collected data is used to answer research questions which were formed during the literature review and the process of locating a case study subject.
The findings of the research act to confirm elements of the theory and also fill in some missing knowledge related to co-creation and prototyping of digital services. The use of only one case study limits the legitimacy of the findings and this is considered in the final conclusions.
The thesis writing process is effectively a first attempt at research for most .It is a difficult learning process and cannot be done alone without help and guidance. I would like to thank my thesis supervisor Alberto Gonzalez for his efforts to support and guide me on the thesis writing journey. His insights and assistance have had a real positive influence on the work presented here.