Designing a business model for Daylight Dreamer Society
Diepeveen, Adriaan (2014)
Diepeveen, Adriaan
Satakunnan ammattikorkeakoulu
2014
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201403062897
https://urn.fi/URN:NBN:fi:amk-201403062897
Tiivistelmä
The purpose of this thesis was to design a robust and scalable business model for Daylight Dreamer Society. The model had to be automatable to a high degree, easy to implement, and only require a low budget.
In the theory the various parts that make up a business model were examined. This was done with the help of the business model canvas. Furthermore the theory examined how the target group should be selected and the value proposition should be determined. The theory also discussed ways to make a company more robust by looking at how to minimize the downside a business model is exposed to while maximizing potential upside. Lastly the theory discussed the validity of predictions and the use of long term business plans which were shown to be highly unreliable.
In the application part a business model was designed for Daylight Dreamer Society. This was done using the business model canvas discussed in the theory by seeing how they apply to Daylight Dreamer Society after putting down some guidelines for the final design based on the theory regarding risk reduction. The business model designed was then assessed using the guidelines laid out. The result of the application is a business model for Daylight Dreamer Society that has be used to design the platform and serves as a guideline for the operations of the business as an alternative to the traditional business plan which has been shown to be unreliable in the theory part.
In the theory the various parts that make up a business model were examined. This was done with the help of the business model canvas. Furthermore the theory examined how the target group should be selected and the value proposition should be determined. The theory also discussed ways to make a company more robust by looking at how to minimize the downside a business model is exposed to while maximizing potential upside. Lastly the theory discussed the validity of predictions and the use of long term business plans which were shown to be highly unreliable.
In the application part a business model was designed for Daylight Dreamer Society. This was done using the business model canvas discussed in the theory by seeing how they apply to Daylight Dreamer Society after putting down some guidelines for the final design based on the theory regarding risk reduction. The business model designed was then assessed using the guidelines laid out. The result of the application is a business model for Daylight Dreamer Society that has be used to design the platform and serves as a guideline for the operations of the business as an alternative to the traditional business plan which has been shown to be unreliable in the theory part.