Creating a Marine Cluster : From Product Supply to System Solutions
Ripatti, Pia (2014)
Ripatti, Pia
Metropolia Ammattikorkeakoulu
2014
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201403032765
https://urn.fi/URN:NBN:fi:amk-201403032765
Tiivistelmä
The purpose of this study was to produce a cluster model for system supply of products and services for the case company, which is facing a changing market situation and the problem that this situation creates. The main aim was to create a model that would help the company identify the problems and risk and offer solutions for the transition phase to go through as smooth as possible. The study was carried out for a global provider of air conditioning products.
The study was made as a case study which explored the specific business problem and the background leading to the situation today. Data was collected both from the case company and by using external experts for interviews. The existing data and the data collected for the study were analyzed to create the cluster model.
The findings of this study show that there are a few key areas in the planning and initializa-tion part of the process that will need special consideration. The study also identifies some problem areas that need to be tackled before implementing the model. These problems are mainly related to communication and internal leadership structures. Thus, partner selection makes a key process investigated in this study, and the study identifies the key features in the desired partner for the case company.
The study was made as a case study which explored the specific business problem and the background leading to the situation today. Data was collected both from the case company and by using external experts for interviews. The existing data and the data collected for the study were analyzed to create the cluster model.
The findings of this study show that there are a few key areas in the planning and initializa-tion part of the process that will need special consideration. The study also identifies some problem areas that need to be tackled before implementing the model. These problems are mainly related to communication and internal leadership structures. Thus, partner selection makes a key process investigated in this study, and the study identifies the key features in the desired partner for the case company.