Marketing Plan for Tailor-Made Products
Meronen, Hennariikka (2013)
Meronen, Hennariikka
Tampereen ammattikorkeakoulu
2013
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2013120920455
https://urn.fi/URN:NBN:fi:amk-2013120920455
Tiivistelmä
The aim and objective of this thesis was to create a marketing plan for NOMO Jeans, a startup company that sells tailor-made jeans. The objective is to help the company in its endeavours of making the company known in Finland, alluring customers, gaining visibility and creating a brand for NOMO Jeans.
The author of this thesis studied possible marketing mix tools and chose the ones that best suit for NOMO Jeans. This thesis consists of the analysis of the market where NOMO Jeans operates and of the analysis of the current market situation. The thesis also includes the description of the desired market situation.
The market situation today is changing so fast that some amendments might have to be done to the marketing strategies and marketing plan, because they were created for the current situation. The detailed marketing plan can be found in the appendix of this thesis and it is not published due to privacy reasons
The author of this thesis studied possible marketing mix tools and chose the ones that best suit for NOMO Jeans. This thesis consists of the analysis of the market where NOMO Jeans operates and of the analysis of the current market situation. The thesis also includes the description of the desired market situation.
The market situation today is changing so fast that some amendments might have to be done to the marketing strategies and marketing plan, because they were created for the current situation. The detailed marketing plan can be found in the appendix of this thesis and it is not published due to privacy reasons