Customer satisfaction of Da Qian Resort
Xu, Le (2013)
Xu, Le
HAAGA-HELIA ammattikorkeakoulu
2013
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2013120419907
https://urn.fi/URN:NBN:fi:amk-2013120419907
Tiivistelmä
Customers were the fundamental for the service industry. With satisfied customers generally equals that good outcome for market shares. The thesis was commissioned by Da Qian Resort, which is playing the leading role as the ecotourism sample in Shanghai, and even in China. The bachelor thesis was conducted as a case study for Da Qian Resort. The objective for the thesis is that according to define the current situation of tourism in shanghai, through questionnaires to analyse the satisfaction level of customers to Da Qian Resort.
The research was using quantitative research method, and the research was been done by sending and collecting questionnaires. The questionnaires were consisted with eleven closed-end questions and three open questions. The whole process had spending about three months to collecting the questionnaires. Other information for the research was gained from books and some other published documents.
The result of the research shows that, the customer generally had a positive satisfaction level towards Da Qian Resort. Da Qian Resort had great impact on its environmental friendly characteristics towards all age groups. Meanwhile, the further suggestions were three main points, human resource development, facility development, and operation strategy. By implement these properly, it would help Da Qian Resort to level up its customer satisfaction from consumer perspectives.
The research was using quantitative research method, and the research was been done by sending and collecting questionnaires. The questionnaires were consisted with eleven closed-end questions and three open questions. The whole process had spending about three months to collecting the questionnaires. Other information for the research was gained from books and some other published documents.
The result of the research shows that, the customer generally had a positive satisfaction level towards Da Qian Resort. Da Qian Resort had great impact on its environmental friendly characteristics towards all age groups. Meanwhile, the further suggestions were three main points, human resource development, facility development, and operation strategy. By implement these properly, it would help Da Qian Resort to level up its customer satisfaction from consumer perspectives.