Business plan for Suomen koristetuonti
Jounio, Ville (2013)
Lataukset:
Jounio, Ville
Metropolia Ammattikorkeakoulu
2013
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2013112918960
https://urn.fi/URN:NBN:fi:amk-2013112918960
Tiivistelmä
A business plan is a roadmap to guide a start-up or an existing company to increase the chances of success by providing a thorough feasibility study and suggesting risk mitigation and aversion strategies. The study is an instrument to gain better knowledge and understanding of the local business environment.
This dissertation provides a business plan for a small start-up company Suomen koris-tetuonti. The aim of the study is to evaluate whether it is viable to establish another online based company offering imported decoration items. The thesis will also offer assistance to entrepreneurial minded students and graduates to plan for their own business ventures.
Theoretical framework explains the basics of entrepreneurship and samples the publications of various authors of their framework of a successful business plan. The core elements of a business plan are explored utilizing the commonly used relevant tools.
Empirical framework consists of the structure of the actual business plan adapted to the needs of Suomen koristetuonti. The relevant content and sections were discussed and selected together with the owner of the company.
The business plan provides information of the practicalities involved when establishing a business in Finland and continues to elaborate the state of the retail industry in Finland. The plan focuses on analysing the target market to evaluate the possible business opportunity and potential target group.
The author found that the potential target market is growing annually and the potential customer base is adequate for a new start-up. The growth attracts new entrants and the market has seen several companies appearing during the past years which saturate the market rapidly. The key issue for Suomen koristetuonti is to find efficient ways to direct traffic into their online store.
This dissertation provides a business plan for a small start-up company Suomen koris-tetuonti. The aim of the study is to evaluate whether it is viable to establish another online based company offering imported decoration items. The thesis will also offer assistance to entrepreneurial minded students and graduates to plan for their own business ventures.
Theoretical framework explains the basics of entrepreneurship and samples the publications of various authors of their framework of a successful business plan. The core elements of a business plan are explored utilizing the commonly used relevant tools.
Empirical framework consists of the structure of the actual business plan adapted to the needs of Suomen koristetuonti. The relevant content and sections were discussed and selected together with the owner of the company.
The business plan provides information of the practicalities involved when establishing a business in Finland and continues to elaborate the state of the retail industry in Finland. The plan focuses on analysing the target market to evaluate the possible business opportunity and potential target group.
The author found that the potential target market is growing annually and the potential customer base is adequate for a new start-up. The growth attracts new entrants and the market has seen several companies appearing during the past years which saturate the market rapidly. The key issue for Suomen koristetuonti is to find efficient ways to direct traffic into their online store.