Market analysis of Nepalese restaurant in South Ostrobothnia
Karki, Navaraj (2013)
Karki, Navaraj
Seinäjoen ammattikorkeakoulu
2013
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2013111417073
https://urn.fi/URN:NBN:fi:amk-2013111417073
Tiivistelmä
The objective of thesis was market analysis for establish of Nepalese restaurant in south Ostrobothnia. The aim of this study was to analysis. Nepalese restaurant market is establishing a successful Nepalese restaurant in south Ostrobothnia. The market analysis clarified types of food will be provide that kind of customers could be targeted in the restaurant, where the premises would be located, and the particular marketing activities would be designed by using different marketing communication tools. The thesis aim of the study came to play as a result of the fact that necessary to open Nepalese restaurant in south Ostrobothnia, but due to many factors including lack of experience and lack of the required skills, lack of investor.
The thesis was based on theoretical background for constructing the market analysis. The number of books about the key elements is writing a marketing analysis and other theories should be used to carry out the research. Some research papers were based on about what are the key factors when customers choose a restaurant and what marketing strategies make a restaurant successful. Competitors are some foreign restaurants in South Ostrobothnia. The interview was based on specific customer who more interested to establish Nepalese restaurant in south Ostrobothnia. The thesis shows a basic model of writing a marketing analysis. Because the research is a specific local and industry in a specific area, it means anyone who uses this thesis as a reference for making a marketing analysis must take targeted to local and industry into consideration.
The thesis was based on theoretical background for constructing the market analysis. The number of books about the key elements is writing a marketing analysis and other theories should be used to carry out the research. Some research papers were based on about what are the key factors when customers choose a restaurant and what marketing strategies make a restaurant successful. Competitors are some foreign restaurants in South Ostrobothnia. The interview was based on specific customer who more interested to establish Nepalese restaurant in south Ostrobothnia. The thesis shows a basic model of writing a marketing analysis. Because the research is a specific local and industry in a specific area, it means anyone who uses this thesis as a reference for making a marketing analysis must take targeted to local and industry into consideration.