Impact of the Internet on Tourism and Hospitality in Kenya
Liswani, Sammy; Njung'e, Mercyanne (2013)
Liswani, Sammy
Njung'e, Mercyanne
Tampereen ammattikorkeakoulu
2013
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2013110516617
https://urn.fi/URN:NBN:fi:amk-2013110516617
Tiivistelmä
This thesis gives an insight into the importance of the use of the Internet in tourism and hospitality industries in Kenya. The aim of this thesis was to find out the impacts of the Internet in tourism and hospitality industries and the advantages and disadvantages of the Internet use in tourism and hospitality. The authors’ focus was on hotel and tour companies.
The theoretical framework of the thesis includes Internet marketing, business-to-business (B2B) internet marketing, business to consumer (B2C) internet marketing, customer relationship management (CRM) and marketing mix.
The aim of this study was to find out how the selected hotel and tour companies use the Internet for bookings and reservations and how tourists are able to make prior bookings and reservations. For the findings, qualitative and quantitative research approaches were used. Questionnaires were used to gather information, which the authors analyzed in the end.
The results show that the selected hotel and tour companies in Kenya operate by using the Internet daily for bookings and reservations. It was also found out that domestic and international tourists prefer to use the Internet for their travelling arrangements. Most of the international tourists of this survey were from Europe and most of them had visited Kenya before. The results from the survey indicate that most respondents prefer the Internet to telephone bookings.
The theoretical framework of the thesis includes Internet marketing, business-to-business (B2B) internet marketing, business to consumer (B2C) internet marketing, customer relationship management (CRM) and marketing mix.
The aim of this study was to find out how the selected hotel and tour companies use the Internet for bookings and reservations and how tourists are able to make prior bookings and reservations. For the findings, qualitative and quantitative research approaches were used. Questionnaires were used to gather information, which the authors analyzed in the end.
The results show that the selected hotel and tour companies in Kenya operate by using the Internet daily for bookings and reservations. It was also found out that domestic and international tourists prefer to use the Internet for their travelling arrangements. Most of the international tourists of this survey were from Europe and most of them had visited Kenya before. The results from the survey indicate that most respondents prefer the Internet to telephone bookings.