Impulse Buying Behaviour of Young Males in an Airport Environment
Vänniä, Eeva (2013)
Vänniä, Eeva
Arcada - Nylands svenska yrkeshögskola
2013
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2013062514498
https://urn.fi/URN:NBN:fi:amk-2013062514498
Tiivistelmä
The aim of this study is to conclude different areas and factors of impulse buying behaviours at the airport environment. The most important factors and research papers are researched on to find out how the topic has been regarded in the past. Impulse buying behaviour is a topic that has not been researched much on factors such as temporal factors and the effect of different environments. Air travelling is constantly increasing in popularity thus it was an interesting research topic for the author. In addition impulse buying in airport environment has not been researched almost at all and moreover there is very limited, if any, data on airport impulse buying behaviour of business travellers. What is more, impulse buying behaviour makes a great amount of sales that happen in a retail environment, which makes it an important field of study for the business world.
As the topic has not much been researched on with such a focus, research questions are as follows: 1.How do people impulse buy at airports? 2. How do the situational factors influence consumers’ impulse buying behaviour in an international airport environment? Literary sources are reviewed for this research, both previous research papers and business course books, emphasis being on research papers, such as Volkova and Wu & Huan’s.
The limitation is to focus on impulse buying behaviour instead of all buying behaviour and specifically impulse buying behaviour in an airport environment. The focus groups show results of the importance of the airport stores’ location to be after security check and that the store environment of the airport stores does not have an effect on their impulse buying behaviour at airports whereas the product rules.
As the topic has not much been researched on with such a focus, research questions are as follows: 1.How do people impulse buy at airports? 2. How do the situational factors influence consumers’ impulse buying behaviour in an international airport environment? Literary sources are reviewed for this research, both previous research papers and business course books, emphasis being on research papers, such as Volkova and Wu & Huan’s.
The limitation is to focus on impulse buying behaviour instead of all buying behaviour and specifically impulse buying behaviour in an airport environment. The focus groups show results of the importance of the airport stores’ location to be after security check and that the store environment of the airport stores does not have an effect on their impulse buying behaviour at airports whereas the product rules.