Advertising Through Social Media : Advertising plan for a hotel
Verbrugghe, Yann (2013)
Verbrugghe, Yann
Centria ammattikorkeakoulu (Keski-Pohjanmaan ammattikorkeakoulu)
2013
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2013061814356
https://urn.fi/URN:NBN:fi:amk-2013061814356
Tiivistelmä
This thesis was written in order to develop advertising for the manor hotel Karolineburg, located in Kajaani, Finland, by using a social network as advertising media. This work also had for goal to show the possibility of social advertising and the benefits it can bring along. According to the situation of the company, findings and results revealed positive aspects of the work done.