Internet marketing for Russian tourists
Andreeva, Tatiana; Kuzmina, Lilliya (2013)
Andreeva, Tatiana
Kuzmina, Lilliya
Arcada - Nylands svenska yrkeshögskola
2013
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2013061614253
https://urn.fi/URN:NBN:fi:amk-2013061614253
Tiivistelmä
Abstract:
This bachelor thesis was commissioned by Lomarengas Oy, the biggest cottage renting company in Finland. The goal of the thesis is to define suitable internet methods for the company in attracting Russian customers. Due to lack of the knowledge about the Russian market the additional task was to define the portrait of the target market. The research was conducted among the Russian customers of the company by phone interviews, emails and Vkontakte social network. Around 300 people participated in the survey to answer the main research question: how can the company attract Russian customers through the internet and sell its services? The research discovered the portrait of the target market and the market’s positive attitude to the company. The survey proved the potential of the company in this field, showing that Russian clients of the company are active internet users, who is ready to communicate with the company using social media. The key points of the internet promoting also can be the search engine optimisation, banners or affiliate advertising on some popular Russian info portals about Finland and local Finnish regional websites.
This bachelor thesis was commissioned by Lomarengas Oy, the biggest cottage renting company in Finland. The goal of the thesis is to define suitable internet methods for the company in attracting Russian customers. Due to lack of the knowledge about the Russian market the additional task was to define the portrait of the target market. The research was conducted among the Russian customers of the company by phone interviews, emails and Vkontakte social network. Around 300 people participated in the survey to answer the main research question: how can the company attract Russian customers through the internet and sell its services? The research discovered the portrait of the target market and the market’s positive attitude to the company. The survey proved the potential of the company in this field, showing that Russian clients of the company are active internet users, who is ready to communicate with the company using social media. The key points of the internet promoting also can be the search engine optimisation, banners or affiliate advertising on some popular Russian info portals about Finland and local Finnish regional websites.