Best media for advertising local tourism among the Russian tourists
Yapparova, Natalia (2013)
Yapparova, Natalia
HAAGA-HELIA ammattikorkeakoulu
2013
Creative Commons Attribution-NonCommercial-NoDerivs 1.0 Finland
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2013061314037
https://urn.fi/URN:NBN:fi:amk-2013061314037
Tiivistelmä
The thesis determined the prospects for using media channels in attracting Russian tourists. This research was meant to find advertising channels among the Russian tourists (targeting North-West region of Russia). The results of this research can be used to promote local tourism services for customers from Russian westbound.
This thesis was commissioned by the Savonlinna Travel Agency, which is the majour tour agency in the region. The idea for the thesis project rests on the fact that commissioner is knowledge-oriented about the Russian market, accomplished a number of studies with cooperation of local research institutions. This project focused on how to attract Russian tourists and better reach them by developing targeting advertising campaigns.
The project was carried out as an empirical research in Christmas and New Year season, 2012-2013. Empirical data was collected by conducting a quantitative survey in cooperation with the hotels in Eastern Finland and Helsinki city to fulfill the study goals. Therefore, the findings and conclusions were presented for the commissioner and other stakeholders. Additionally, suggestions for the development of communication channels have been made.
Research findings back up the theoretical background of the study, especially those that relate to the media channels and their choice. Keeping apace with the advertising channels can improve marketing and facilitate development of Russian tourism in the region.
This thesis was commissioned by the Savonlinna Travel Agency, which is the majour tour agency in the region. The idea for the thesis project rests on the fact that commissioner is knowledge-oriented about the Russian market, accomplished a number of studies with cooperation of local research institutions. This project focused on how to attract Russian tourists and better reach them by developing targeting advertising campaigns.
The project was carried out as an empirical research in Christmas and New Year season, 2012-2013. Empirical data was collected by conducting a quantitative survey in cooperation with the hotels in Eastern Finland and Helsinki city to fulfill the study goals. Therefore, the findings and conclusions were presented for the commissioner and other stakeholders. Additionally, suggestions for the development of communication channels have been made.
Research findings back up the theoretical background of the study, especially those that relate to the media channels and their choice. Keeping apace with the advertising channels can improve marketing and facilitate development of Russian tourism in the region.