Marketing in Game Design
Nurminen, Emilia (2013)
Nurminen, Emilia
Tampereen ammattikorkeakoulu
2013
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2013053011755
https://urn.fi/URN:NBN:fi:amk-2013053011755
Tiivistelmä
In my thesis, Marketing in Game Design, I wanted to inspect how developing a game from a purely commercial perspective affects on the game design. The purpose of this thesis is to define the valid aspects of product marketing for games, how they are perceived in game industry and how those aspects affect to the game design. The question I am asking is how to make marketing a fluent part of indie game development process. Through my thesis project, Puzzleplatform, I study how the marketing aspects affect the game concept itself and how these aspects can be implemented in the game concept.