International expansion of Viope Solution's e-learning platform to the German market
Rodosthenous, Konstantin; Ossai, Chukwuka (2013)
Rodosthenous, Konstantin
Ossai, Chukwuka
Laurea-ammattikorkeakoulu
2013
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2013052811272
https://urn.fi/URN:NBN:fi:amk-2013052811272
Tiivistelmä
This thesis investigates ways of extending the brand of Viope Solutions and its e-learning platform to the German market, with higher institutions as a target market. Necessary information about Germany and its market were examined through a SLEPT analysis, a market opportunity analysis and by developing a business plan. The purpose of the thesis is to provide Viope Solutions with guidelines and basic information of the German market to aid their market entry process.
The research draws on literature from print and online sources, reports, journals and available information from Viope solutions. In addition, interviews were con-ducted with students from Germany who could share with the authors their experi-ence of using e-learning platforms at their higher institutions. This study was conducted using qualitative research methods.
The research findings suggest that there is a good market potential for Viope Solu-tions in the German market. Although there are many information technology (IT) companies providing free and paid e-learning platforms, the labour market is still in need of specialists in the profession, and the IT industry is the second largest employer after the automobile industry in the host market.
The research draws on literature from print and online sources, reports, journals and available information from Viope solutions. In addition, interviews were con-ducted with students from Germany who could share with the authors their experi-ence of using e-learning platforms at their higher institutions. This study was conducted using qualitative research methods.
The research findings suggest that there is a good market potential for Viope Solu-tions in the German market. Although there are many information technology (IT) companies providing free and paid e-learning platforms, the labour market is still in need of specialists in the profession, and the IT industry is the second largest employer after the automobile industry in the host market.