The Value of Foreign Experiences Among Professionals in the Finnish Advertising Industry : Surely one gains a wider perspective, once they have seen more than just the Senate Square of Helsinki
Niemi, Anastasia (2013)
Niemi, Anastasia
HAAGA-HELIA ammattikorkeakoulu
2013
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201305169094
https://urn.fi/URN:NBN:fi:amk-201305169094
Tiivistelmä
The aim of this bachelor’s thesis was to investigate the benefits of foreign experience at the higher level of Finnish education, and to look at the benefits gained through such experience. This research focused on the advertising industry, and in particular investigates how Finnish industry professionals view foreign experience, and what they see as the possible benefits of it. The main research question for this research is as follows: What is the value of a Finnish employee’s foreign experience, from the advertising industry’s point of view?
The research was conducted by using a qualitative research method, as well as semi-structured interviews with six individuals working in four different advertising agencies. This thesis consists of a three-part theoretical framework, research and ultimately findings and conclusions from the research.
The three parts of this theoretical section are as follows: 1) internationalization and the globally-connected world, 2) advertising as a marketing communication tool and 3) the advertising industry in general. All these chapters are included in the theoretical framework to support the research undertaken. In the second part of this thesis, i.e. chapters six and seven, the utilized research methods and process are explained, the research questions are examined and the research findings are revealed. The validity and reliability of the research are also verified.
Finally, the final chapters reveal the findings and conclusions that were reached through the research. The final conclusions speak of the benefits and value to be gained from foreign experiences on a professional level in the advertising industry. And even though the actual benefits gained from foreign experience can vary, having foreign experience is considered a positive thing, and therefore a potential advantage for a job applicant.
The research was conducted by using a qualitative research method, as well as semi-structured interviews with six individuals working in four different advertising agencies. This thesis consists of a three-part theoretical framework, research and ultimately findings and conclusions from the research.
The three parts of this theoretical section are as follows: 1) internationalization and the globally-connected world, 2) advertising as a marketing communication tool and 3) the advertising industry in general. All these chapters are included in the theoretical framework to support the research undertaken. In the second part of this thesis, i.e. chapters six and seven, the utilized research methods and process are explained, the research questions are examined and the research findings are revealed. The validity and reliability of the research are also verified.
Finally, the final chapters reveal the findings and conclusions that were reached through the research. The final conclusions speak of the benefits and value to be gained from foreign experiences on a professional level in the advertising industry. And even though the actual benefits gained from foreign experience can vary, having foreign experience is considered a positive thing, and therefore a potential advantage for a job applicant.