DEVELOPMENT AND PROSPECT OF CHINESE SECOND-HAND MARKET
Ming, Yu (2013)
Ming, Yu
Kymenlaakson ammattikorkeakoulu
2013
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201305066724
https://urn.fi/URN:NBN:fi:amk-201305066724
Tiivistelmä
Second-hand trade is a booming business mode throughout the world, transforming the way people consume and purchase as well as the way people perceive previously owned commodities. Meanwhile, as the ideas of sustainable consumption and ethical consumption being put forward, resale business, which saves and recycles useable resources while reducing waste and pollution, has gained more popularity. In China, such business style has huge potential as well. It is under this background that the research is conducted.
The study aimed at finding out the developing situation of Chinese second-hand market and providing suggestions correspondingly, so as to forecast the prospect of Chinese second-hand market.
The method used in the research was quantitative method. To be more precise, a study with an on-line questionnaire concerning Chinese consumers’ attitude towards second-hand market or flea market was carried out and 150 respondents gave their feedback eventually. By analyzing the results and correlating related data, final suggestions and conclusion were made, ensuring reliability and validity.
In conclusion, compared with physical second-hand stores and flea markets, on-line second-hand trade is more popular among young adults. Moreover, although Chinese consumers still have concerns about resale business in China, the majority of respondents reported their willingness to consider or continue purchasing second-hand products, indicating a bright prospect of Chinese second-hand market.
The study aimed at finding out the developing situation of Chinese second-hand market and providing suggestions correspondingly, so as to forecast the prospect of Chinese second-hand market.
The method used in the research was quantitative method. To be more precise, a study with an on-line questionnaire concerning Chinese consumers’ attitude towards second-hand market or flea market was carried out and 150 respondents gave their feedback eventually. By analyzing the results and correlating related data, final suggestions and conclusion were made, ensuring reliability and validity.
In conclusion, compared with physical second-hand stores and flea markets, on-line second-hand trade is more popular among young adults. Moreover, although Chinese consumers still have concerns about resale business in China, the majority of respondents reported their willingness to consider or continue purchasing second-hand products, indicating a bright prospect of Chinese second-hand market.