Research about Flea Market : Case Oranssi Kirppis in Varkaus
Siwakoti, Dhruba (2013)
Siwakoti, Dhruba
Savonia-ammattikorkeakoulu
2013
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201305066539
https://urn.fi/URN:NBN:fi:amk-201305066539
Tiivistelmä
Flea shop is an unconventional and interesting business entity that operates in a unique way compared to traditional retailers. Customer behavior and choices are influenced by different sets of factors and variable. Further, there exists vast variation in the preferences among vari-ous customer segment like age and income. This study aims to outline the unique mechanism of flea shop operation and also attempts to understand consumers’ perception towards flea shop. Customer survey was used as a method to uncover customers’ preference. Employees, suppliers and owners of flea shop in Varkaus were interviewed to get more insight into the operation of flea shop. The results show that customers have Positive attitude towards used second hand goods suggest the longevity and sustainability of flea market. The operation mechanism is unique in a sense that it provides rental space to the seller and bears no responsibility and liability of sales. Tax free operation contributes massively towards the sustainability of the business as long as the rent is good enough for covering the operational cost.
To sum up, this study provides a valuable piece of information to the second hand market op-erators to understand their business and the customers’ preferences and also details the uniqueness of flea shop to the readers
To sum up, this study provides a valuable piece of information to the second hand market op-erators to understand their business and the customers’ preferences and also details the uniqueness of flea shop to the readers