Planning and Implementing of an Event: Case “Maslenitsa” in Saimaa Region
Grevtceva, Nelli (2013)
Grevtceva, Nelli
Saimaan ammattikorkeakoulu
2013
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201305046199
https://urn.fi/URN:NBN:fi:amk-201305046199
Tiivistelmä
The idea of event organization came up during lectures at Saimaa University of Applied Sciences. Saimaa region needs to have more events and festivals. Thus, the purpose of this thesis project was to plan and implement an event based on traditional Russian celebration Maslenitsa. This event could enhance cultural connections between two neighbour countries and attract both local residents and Russian tourists in the region. Besides, the partner company Saimaa Adventures Ky got an opportunity to introduce event as part of their activities, present and sell their other services.
Theoretical material for the project was gathered from the books, articles and In-ternet sources related to event management. The ways of Maslenitsa celebration in Russia and other countries were studied. Based on that, the project plan for celebration was created and implemented. The celebration was held on the 9th of March at Holiday Club Saimaa area in cooperation with Saimaa Adventures Ky.
The aim of that project was to introduce the festival to local residents of Saimaa region and tourists from St. Petersburg area. The final result of the thesis process was implementation of a created plan. According to the feedbacks, both local resi-dents and tourists enjoyed the celebration.
Theoretical material for the project was gathered from the books, articles and In-ternet sources related to event management. The ways of Maslenitsa celebration in Russia and other countries were studied. Based on that, the project plan for celebration was created and implemented. The celebration was held on the 9th of March at Holiday Club Saimaa area in cooperation with Saimaa Adventures Ky.
The aim of that project was to introduce the festival to local residents of Saimaa region and tourists from St. Petersburg area. The final result of the thesis process was implementation of a created plan. According to the feedbacks, both local resi-dents and tourists enjoyed the celebration.