Social Media and Internet Tools in the Hospitality Marketing
Krahl, Aurélie (2013)
Krahl, Aurélie
Tampereen ammattikorkeakoulu
2013
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201304174524
https://urn.fi/URN:NBN:fi:amk-201304174524
Tiivistelmä
The purpose of this thesis was to show hospitality professionals how important social media and Internet tools are nowadays in hospitality marketing. The target companies of the research were hotels and hostels, and the goal of the research was to help them to know how to develop their presence on the web and what advantages it would have for them. This is done by enlightening them about social media, but also give them advices and tips about internet tools and social media uses for businesses.
The data of this study were collected from literature, Internet expert articles, webpages analysis and by using a questionnaire survey. The aim of the survey was to learn about the customer Internet behavior concerning the habits before, during and after booking an accommodation. The results of the survey were analyzed using quantitative data analysis method. Other data were also analyzed using quantitative analysis method.
Findings pointed out that when preparing a trip, or even during and after, customers are widely using the Internet. They will share on social media with their friends about their trip, and beforehand they will read other customers’ reviews about accommodation. For companies using the social media can have a great impact on their marketing, thus their sales, as it helps to attract more customers.
The results of the research indicate that customers are using the Internet more and more for buying and other purposes, and social media are still getting more users and developing for businesses. Thus it is recommended for hospitality professionals to start using social media besides their website in order to keep up-to-date with e-marketing.
The data of this study were collected from literature, Internet expert articles, webpages analysis and by using a questionnaire survey. The aim of the survey was to learn about the customer Internet behavior concerning the habits before, during and after booking an accommodation. The results of the survey were analyzed using quantitative data analysis method. Other data were also analyzed using quantitative analysis method.
Findings pointed out that when preparing a trip, or even during and after, customers are widely using the Internet. They will share on social media with their friends about their trip, and beforehand they will read other customers’ reviews about accommodation. For companies using the social media can have a great impact on their marketing, thus their sales, as it helps to attract more customers.
The results of the research indicate that customers are using the Internet more and more for buying and other purposes, and social media are still getting more users and developing for businesses. Thus it is recommended for hospitality professionals to start using social media besides their website in order to keep up-to-date with e-marketing.