Organising an Anniversary Event : 40th Anniversary of Tourism Education in Porvoo, Finland
Kuortti, Linda; Kuronen, Katja (2013)
Kuortti, Linda
Kuronen, Katja
HAAGA-HELIA ammattikorkeakoulu
2013
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201304104224
https://urn.fi/URN:NBN:fi:amk-201304104224
Tiivistelmä
This thesis is a written report on how to organise an anniversary event that has never been arranged before. The thesis was commissioned by HAAGA-HELIA University of Applied Sciences and the authors of this report are tourism students from the Bachelor Degree Programme in Tourism Ms Linda Kuortti and Ms Katja Kuronen.
In 1972 Porvoo became the first city to provide tourism related studies in Finland. As the tourism education in Porvoo celebrated its 40th anniversary in 2012 the commissioner showed interest towards organising an anniversary event gathering former and current students, teachers and staff to reminisce about the past and have a glance to the future of tourism education. The main focus point of this thesis is that the contents of this report can be used as secondary data, when celebrating the same concept again in 10 years.
The two day event took place on 15.-16.11.2012. The event was divided into two separate days according to the aims and objectives regarding each target group. Target group for the first event day was former tourism students and staff who have worked with tourism studies in Porvoo. The second event day was aimed for the current students and staff of Porvoo Campus.
This report begins with an introduction of the project background revealing the aims and objectives for the event. Theoretical framework consists of the stages of the event management process including analysis, planning, implementation and evaluation. Detailed description on the taken actions regarding the process follows the theory closely. The process as well as the event as its entirety is presented by following chronological order. Critical evaluation is revealed after the project description and this report ends with a conclusion summarising the development suggestions on organising a similar anniversary event in the future.
By reflecting on commissioner’s expectations and by critically analysing received feedback, the first event day can be stated to have been successful. The final outcome of the second event day did not completely meet the expectations, since the event organisation process was not considered to be as demanding when compared to the event day one.
In 1972 Porvoo became the first city to provide tourism related studies in Finland. As the tourism education in Porvoo celebrated its 40th anniversary in 2012 the commissioner showed interest towards organising an anniversary event gathering former and current students, teachers and staff to reminisce about the past and have a glance to the future of tourism education. The main focus point of this thesis is that the contents of this report can be used as secondary data, when celebrating the same concept again in 10 years.
The two day event took place on 15.-16.11.2012. The event was divided into two separate days according to the aims and objectives regarding each target group. Target group for the first event day was former tourism students and staff who have worked with tourism studies in Porvoo. The second event day was aimed for the current students and staff of Porvoo Campus.
This report begins with an introduction of the project background revealing the aims and objectives for the event. Theoretical framework consists of the stages of the event management process including analysis, planning, implementation and evaluation. Detailed description on the taken actions regarding the process follows the theory closely. The process as well as the event as its entirety is presented by following chronological order. Critical evaluation is revealed after the project description and this report ends with a conclusion summarising the development suggestions on organising a similar anniversary event in the future.
By reflecting on commissioner’s expectations and by critically analysing received feedback, the first event day can be stated to have been successful. The final outcome of the second event day did not completely meet the expectations, since the event organisation process was not considered to be as demanding when compared to the event day one.