Business Plan: Video Game Rental Store
Kemppi, Tuomas (2013)
Kemppi, Tuomas
HAAGA-HELIA ammattikorkeakoulu
2013
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201304033931
https://urn.fi/URN:NBN:fi:amk-201304033931
Tiivistelmä
The purpose of this report is to create a business plan for a video game rental store. It includes research on similar companies in other countries, and it determines if the concept would work in Finland. In addition to this, the report also includes research on what steps need to be taken in order to start and run a video game rental business in Finland.
The report also goes over the current trends in the video game industry, and takes a look at where the industry is heading. Based on these findings, the report determines what kind of threats the potential changes in the video game industry would have on the video game rental business in the near future.
Finally, the report uses the marketing mix to look at the marketing possibilities for a video game rental store in Finland. The marketing part also includes a section for the target customers, in order to find the most effective marketing mix. Based on these findings, the report goes over what marketing options would be most suitable for a video game rental store in Finland.
The report primarily relies on secondary information available on the video game in- dustry and its customers. When possible, information on the Finnish video game in- dustry is used, but also information on the U.S. and global video game industry is relied upon, as these factors also influence the Finnish video game retail market.
The theory part of this report mainly relies on Thomas Zimmerer’s and Norman Scarborough’s knowledge on how to run a small business, through the book Essentials of Entrepreneurship and Small Business Management. Additionally, Philip Kotler’s and Kevin Keller’s marketing knowledge in their book Marketing Management is also used. The theoretical framework of the report consists of the marketing mix, business plan framework, differential competitor advantage analysis, and the five forces matrix.
The report also goes over the current trends in the video game industry, and takes a look at where the industry is heading. Based on these findings, the report determines what kind of threats the potential changes in the video game industry would have on the video game rental business in the near future.
Finally, the report uses the marketing mix to look at the marketing possibilities for a video game rental store in Finland. The marketing part also includes a section for the target customers, in order to find the most effective marketing mix. Based on these findings, the report goes over what marketing options would be most suitable for a video game rental store in Finland.
The report primarily relies on secondary information available on the video game in- dustry and its customers. When possible, information on the Finnish video game in- dustry is used, but also information on the U.S. and global video game industry is relied upon, as these factors also influence the Finnish video game retail market.
The theory part of this report mainly relies on Thomas Zimmerer’s and Norman Scarborough’s knowledge on how to run a small business, through the book Essentials of Entrepreneurship and Small Business Management. Additionally, Philip Kotler’s and Kevin Keller’s marketing knowledge in their book Marketing Management is also used. The theoretical framework of the report consists of the marketing mix, business plan framework, differential competitor advantage analysis, and the five forces matrix.