Business Opportunities of Solar Photovoltaic Home Systems in Vietnam : case study: FOSERA Co. Ltd.
Nguyen Phan, Thuy Tien (2013)
Nguyen Phan, Thuy Tien
Lahden ammattikorkeakoulu
2013
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201303042879
https://urn.fi/URN:NBN:fi:amk-201303042879
Tiivistelmä
Vietnam has a high potential of solar energy, especially in central and south regions of the country. Together with solar water heating systems, solar photovoltaic models have become increasingly popular in Vietnam recently. Among various solar photovoltaic technologies, solar photovoltaic off-grid home systems have demonstrated to be one of the most feasible and favorable options to electrify rural areas in Vietnam.
The purpose of this study was to examine the market potential, market needs and favorable external environment with focus on rural areas in Vietnam for the case company to enter the market.
Qualitative research method was applied in this study. Data collection methods were earlier studies, books, online sources, questionnaires and semi-structured interviews with governmental authorities and experts in renewable energy to have an insight into the market and the potential of rural electrification through solar photovoltaic stand-alone home systems.
A timeline of three market entry modes was suggested for the case company to enter the Vietnamese market. Suggestions included cooperation with the Vietnamese government through national rural electrification projects in the first period, establishing distribution channels in Vietnam in the second period and a joint-venture with the purpose of establishing a manufacturing facility in Vietnam in the third period. Besides, the presence of a sales representative or intermediary who works as a coordinator and assistant between the headquarters of the company in Germany and the distribution channel in Vietnam would assist operating activities.
The purpose of this study was to examine the market potential, market needs and favorable external environment with focus on rural areas in Vietnam for the case company to enter the market.
Qualitative research method was applied in this study. Data collection methods were earlier studies, books, online sources, questionnaires and semi-structured interviews with governmental authorities and experts in renewable energy to have an insight into the market and the potential of rural electrification through solar photovoltaic stand-alone home systems.
A timeline of three market entry modes was suggested for the case company to enter the Vietnamese market. Suggestions included cooperation with the Vietnamese government through national rural electrification projects in the first period, establishing distribution channels in Vietnam in the second period and a joint-venture with the purpose of establishing a manufacturing facility in Vietnam in the third period. Besides, the presence of a sales representative or intermediary who works as a coordinator and assistant between the headquarters of the company in Germany and the distribution channel in Vietnam would assist operating activities.