Finnish energy market analysis and distribution possibilities : Diesel power systems market analysis for Crathos AG in Finland
Korolevskaya, Maria (2012)
Korolevskaya, Maria
Mikkelin ammattikorkeakoulu
2012
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2012122120259
https://urn.fi/URN:NBN:fi:amk-2012122120259
Tiivistelmä
Market analysis and research are the key methods of investigation prior to entering a new market. When beginning international operations, the foreign business environment should be examined in detail in terms of political, economic, social and technological factors, and analyzed in terms of competition, current position and industry rivalry. The purpose of these analyses is to determine the objective business opportunities of the particular company on the market of interest based on its own specifics and outlook.
The energy industry is one of the spheres of the highest demand and importance, as every economy is highly dependent on constant power supply. Either governmental or privately owned, such organizations including hospitals, production plants, online providers, bank databases and many other important institutions require 24/7 uninterrupted energy. Therefore, backup power supply is a highly demanded and vital service.
Crathos AG is a new Berlin based brand in the standby energy market. Its main products are diesel gen-erating sets and power systems. Crathos AG offers a wide range of products for industrial, residential, portable or customized power solutions. The company is aiming at entering the Finnish market by serving niche consumer sectors with requirements for small to medium power diesel generating systems.
The research was conducted in order to understand the appropriate methods of operations in the Finnish market. Primary data about the company’s current position was collected through an in-depth interview with the CEO of Crathos AG. This was used as a basis for the determination of the current position of the company and its possibilities in the Finnish market. Further research in terms of possible channels of distribution is based on the relevant secondary data gathered from the valid electronic sources.
The study serves as a basis for further decisions of the company while also providing substantial infor-mation on possible methods of operations in the Finnish energy market. The theoretical background gives a necessary framework of the market analytic tools and techniques. Moreover, it describes major regula-tions and practices in B2B distribution and cooperation. It also contains advice for the processes of plan-ning, selecting, establishing and managing channels of distribution. Finally, suggested solutions include a wide range of particular industries and organizations, who can be contacted by Crathos AG in terms of future cooperation.
The energy industry is one of the spheres of the highest demand and importance, as every economy is highly dependent on constant power supply. Either governmental or privately owned, such organizations including hospitals, production plants, online providers, bank databases and many other important institutions require 24/7 uninterrupted energy. Therefore, backup power supply is a highly demanded and vital service.
Crathos AG is a new Berlin based brand in the standby energy market. Its main products are diesel gen-erating sets and power systems. Crathos AG offers a wide range of products for industrial, residential, portable or customized power solutions. The company is aiming at entering the Finnish market by serving niche consumer sectors with requirements for small to medium power diesel generating systems.
The research was conducted in order to understand the appropriate methods of operations in the Finnish market. Primary data about the company’s current position was collected through an in-depth interview with the CEO of Crathos AG. This was used as a basis for the determination of the current position of the company and its possibilities in the Finnish market. Further research in terms of possible channels of distribution is based on the relevant secondary data gathered from the valid electronic sources.
The study serves as a basis for further decisions of the company while also providing substantial infor-mation on possible methods of operations in the Finnish energy market. The theoretical background gives a necessary framework of the market analytic tools and techniques. Moreover, it describes major regula-tions and practices in B2B distribution and cooperation. It also contains advice for the processes of plan-ning, selecting, establishing and managing channels of distribution. Finally, suggested solutions include a wide range of particular industries and organizations, who can be contacted by Crathos AG in terms of future cooperation.