How Leisure Air Transportation Services Can Be Developed in Kainuu Region
Vilander, Jarmo (2012)
Vilander, Jarmo
Kajaanin ammattikorkeakoulu
2012
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2012121018851
https://urn.fi/URN:NBN:fi:amk-2012121018851
Tiivistelmä
Air transportation is one of the most important means of transportation in the world. In addition it is highly important for Finland in terms of international reachability and developing business possibilities in the country and outside the boarder lines. Commercial air transportation is further influencer in tourism industry and development, when it comes to in- and outbound tourism.
Qualitative study “How Leisure Air Transportation Services Can Be Developed in Kainuu Region” is concen-trating on outbound leisure travelling by the citizens of Kainuu Region. The study presents the core argumentations why the citizens utilize or do not utilize commercial air transportations services for their domestic or international leisure travelling purposes. The argumentations are presented from various perspectives. Furthermore the research considers consumer behaviour and refers to the model of 5 dimensions of involvement. The commissioning parties for the thesis are Estonian Air Ltd and Kainuun Etu Ltd. Those companies are interested to reveal and understand the customers’ attitude towards commercial air transportation in Kainuu Region.
The results of the survey built the base for the suggestion, given in the end of the thesis. This proposal is concentrating on a flight route from Kajaani (KAJ) with en-route stop in Helsinki (HEL) to Tallinn (TLL). Different consumer segments on various geographic markets would be served with this flight route. On the one hand it is supporting the development of outbound leisure air transportation in Kainuu Region. On the other hand the general progress of commercial air transportation in Kainuu Region is encouraged.
Qualitative study “How Leisure Air Transportation Services Can Be Developed in Kainuu Region” is concen-trating on outbound leisure travelling by the citizens of Kainuu Region. The study presents the core argumentations why the citizens utilize or do not utilize commercial air transportations services for their domestic or international leisure travelling purposes. The argumentations are presented from various perspectives. Furthermore the research considers consumer behaviour and refers to the model of 5 dimensions of involvement. The commissioning parties for the thesis are Estonian Air Ltd and Kainuun Etu Ltd. Those companies are interested to reveal and understand the customers’ attitude towards commercial air transportation in Kainuu Region.
The results of the survey built the base for the suggestion, given in the end of the thesis. This proposal is concentrating on a flight route from Kajaani (KAJ) with en-route stop in Helsinki (HEL) to Tallinn (TLL). Different consumer segments on various geographic markets would be served with this flight route. On the one hand it is supporting the development of outbound leisure air transportation in Kainuu Region. On the other hand the general progress of commercial air transportation in Kainuu Region is encouraged.