Modern trends in B2B marketing and advertising in Finland : case: Lahden tyokalupiste-Toolpoint
Kukulas, Natalia (2012)
Kukulas, Natalia
Lahden ammattikorkeakoulu
2012
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2012120418348
https://urn.fi/URN:NBN:fi:amk-2012120418348
Tiivistelmä
In this thesis the author after being motivated by the quick pace at which the world of businesses has to adapt to, decided to explore the unseen, and in a way mysterious yet intriguing, actions that take place behind the scenes of mainstream consumer oriented marketing. After rather interesting research, the result that derived from the combined knowledge was that industrial marketing is, in a way, based on how well the individuals working for the company actually do the tasks assigned to them. In cases that involve consumers the marketers have a very difficult, yet massively targeted, task, for example, to go fishing, in industrial marketing, the marketer has to fish for sharks.
After careful research, the author was able to find and gain information on a very successful yet small family-run company, which sustained the economic crisis, and is planning to expand. The owner and CEO of the company is a very smart and experienced man, since he has been in the field for more than 20 years. The ideas, thoughts and opinions he offers, for the purposes of this thesis in addition to the interviews, are an invaluable asset for any student that wishes to gain working experiences in industrial markets. Through this contact, the author was able to realize how industrial marketing is actually set, since the interviewee’s venture is totally based on individually achieved sales and customer retention.
After careful research, the author was able to find and gain information on a very successful yet small family-run company, which sustained the economic crisis, and is planning to expand. The owner and CEO of the company is a very smart and experienced man, since he has been in the field for more than 20 years. The ideas, thoughts and opinions he offers, for the purposes of this thesis in addition to the interviews, are an invaluable asset for any student that wishes to gain working experiences in industrial markets. Through this contact, the author was able to realize how industrial marketing is actually set, since the interviewee’s venture is totally based on individually achieved sales and customer retention.