The Marketing of Jacob's Wine in the UK: A Case Study
Njoku, Chikadibia (2012)
Njoku, Chikadibia
Saimaan ammattikorkeakoulu
2012
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2012110214869
https://urn.fi/URN:NBN:fi:amk-2012110214869
Tiivistelmä
This thesis aims to create specific and reliable international marketing practices for a Nigerian company involved in wine production with particular interest in marketing Jacob's Wine in the UK. As recommended for the company the product will certainly find a market niche based on the existing trade relationship between both countries (which soars to a great height), as well as the wine demand in the UK.
This case study will comprehensively create prospective solutions for decision making should the marketing of the wine stumble on setbacks in the UK market. Based on the thesis key research question, the study will focus on the existing factors responsible for the wine's successful marketing in the Nigerian market as well as the African wine market.
One of the focal points of the thesis is the market study carried out on the UK wine market in order to realize the main objective of the thesis. In this regard, the qualitative and quantitative methods of research based on marketing are practically resourceful because these methods of research literally identify an ideal market entry.
This case study will comprehensively create prospective solutions for decision making should the marketing of the wine stumble on setbacks in the UK market. Based on the thesis key research question, the study will focus on the existing factors responsible for the wine's successful marketing in the Nigerian market as well as the African wine market.
One of the focal points of the thesis is the market study carried out on the UK wine market in order to realize the main objective of the thesis. In this regard, the qualitative and quantitative methods of research based on marketing are practically resourceful because these methods of research literally identify an ideal market entry.