Core factors influencing satisfaction with a Chinese social networking site page service
Cheng, Ji (2012)
Cheng, Ji
Lahden ammattikorkeakoulu
2012
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2012101914530
https://urn.fi/URN:NBN:fi:amk-2012101914530
Tiivistelmä
We are in the WEB2.0 period, in which we see such phenomena as: social networking sites, blogs and so on. Social networking sites are the most visible trends. By the end of 2007, Facebook has introduced page service. The purpose of this service is to strengthen the ties between users, engage communication between users, enhance the viscosity of users, and it is also hoped that it would build a new profit pattern. Right from the start, Chinese social networking sites took Facebook as a standard modal, and they followed the steps of the Facebook at all steps. In July of 2009, “RenRen” released a page service named Public Page. In China, this is a totally new application or service, and seldom has been researched.
This study includes: literature investigation, case study, data collection and related analysis. In the phase of the literature investigation, two motivations of social networking sites, seven user elements are collected and analyzed related to literatures. In the phase of the case study, the Facebook page service has been analyzed deeply. In the phase of user study and requirement analysis, a requirement model that is helpful to social networking sites development has been built.
This study includes: literature investigation, case study, data collection and related analysis. In the phase of the literature investigation, two motivations of social networking sites, seven user elements are collected and analyzed related to literatures. In the phase of the case study, the Facebook page service has been analyzed deeply. In the phase of user study and requirement analysis, a requirement model that is helpful to social networking sites development has been built.