Helsinki’s Image as a Tourism Destination in St Petersburg
Saks, Arina (2012)
Saks, Arina
HAAGA-HELIA ammattikorkeakoulu
2012
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2012081613163
https://urn.fi/URN:NBN:fi:amk-2012081613163
Tiivistelmä
The thesis was written in order to determine the image of Helsinki as a tourism destination in St Petersburg.
The theoretical framework based on the definition of the concept of the image and consumer behaviour in tourism. The literature review helps to determine the destination image and its components. Woodside and Lysonski’s model of destination awareness and Middleton’s a stimulus-response model both lead to a better understanding of consumer behaviour concept and decision-making process.
The survey was conducted in order to collect empirical data. The questionnaire was designed both in Russian and English language and includes 8 multiple-choise questions, 4 open-ended, and 17 statements. Surveys were given to a random selection of people in St Petersburg in public places. The electronic version of the questionnaire was sent to Russian friends residing in St Petersburg and to people in a social network. The total number of respondents, participating in the survey, is 85 people .
The findings of this research seem to suggest that the image of Helsinki is positive among Russian tourists from St Petersburg. The majority of respondents perceived the image of Helsinki as “positive” or “excellent”. However, tourists from St Petersburg think about Helsinki as a city suitable mainly for leisure and shopping.
The theoretical framework based on the definition of the concept of the image and consumer behaviour in tourism. The literature review helps to determine the destination image and its components. Woodside and Lysonski’s model of destination awareness and Middleton’s a stimulus-response model both lead to a better understanding of consumer behaviour concept and decision-making process.
The survey was conducted in order to collect empirical data. The questionnaire was designed both in Russian and English language and includes 8 multiple-choise questions, 4 open-ended, and 17 statements. Surveys were given to a random selection of people in St Petersburg in public places. The electronic version of the questionnaire was sent to Russian friends residing in St Petersburg and to people in a social network. The total number of respondents, participating in the survey, is 85 people .
The findings of this research seem to suggest that the image of Helsinki is positive among Russian tourists from St Petersburg. The majority of respondents perceived the image of Helsinki as “positive” or “excellent”. However, tourists from St Petersburg think about Helsinki as a city suitable mainly for leisure and shopping.