The behavior of estonian consumers towards chilled and canned ready meals : Case study: portion dishes and canned soups
Motus, Liina (2012)
Motus, Liina
Laurea-ammattikorkeakoulu
2012
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2012061212552
https://urn.fi/URN:NBN:fi:amk-2012061212552
Tiivistelmä
The present research attempts to reveal consuming habits of Estonian customers towards chilled and canned ready meal. The main objective of the thesis was to examine consumer behaviour towards chilled and canned ready meal.
The research seeks to provide information regarding consumer behaviour related to chilled and canned ready meal consumption in Estonia.
The theoretical background of the thesis was based on the concepts of consumer behaviour. The empirical section of the thesis was conducted by means of a quantitative research method. The data collection for this study was implemented through questionnaires, where the respondents were asked questions related to consumption habits of chilled and canned ready meal.
The research discovered consumer segmentation related to chilled and canned ready meal the frequency of purchases and the attitudes towards chilled and canned ready meal. The study explored the factors influencing on buying decision chilled and canned ready meal.
The research seeks to provide information regarding consumer behaviour related to chilled and canned ready meal consumption in Estonia.
The theoretical background of the thesis was based on the concepts of consumer behaviour. The empirical section of the thesis was conducted by means of a quantitative research method. The data collection for this study was implemented through questionnaires, where the respondents were asked questions related to consumption habits of chilled and canned ready meal.
The research discovered consumer segmentation related to chilled and canned ready meal the frequency of purchases and the attitudes towards chilled and canned ready meal. The study explored the factors influencing on buying decision chilled and canned ready meal.