Analysis of Sustainability at Maretarium Souvenir Shop in Kotka
Tohmo, Tanja (2012)
Tohmo, Tanja
HAAGA-HELIA ammattikorkeakoulu
2012
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2012061212505
https://urn.fi/URN:NBN:fi:amk-2012061212505
Tiivistelmä
The goal of this thesis is to analyse the level of sustainability of one souvenir shop. The case company Maretarium is an aquarium located in Kotka, Southern Finland and beside Finnish fish; the aquarium offers customers also The Sea Shop, a souvenir shop filled with products of underwater life. Maretarium wants to follow trends and develop the shop in more a sustainable direction.
Sustainable development is one of the main trends at this moment globally. This analysis presents the main aspects of sustainability and how sustainable development can be seen in souvenir business. One wide part of sustainability is Fair Trade and other green labels which encourage suppliers and retailers to pay attention to fair, ecologically and sustainably produced products. Use of recycled material is also one way to produce new products in a sustainable way. Additionally, consumer behaviour affects also retail trends and it has been researched that shopping souvenirs and buying other goods follow the same trends. Based on the analysis, the aim is to create a list of criteria to be fulfilled for sustainable souvenir shop.
The analysis rests heavily on secondary data analysis. Secondary data is collected from the case company´s suppliers. The souvenir shop and its level of sustainability are evaluated through its suppliers as it is one part of the aquarium’s business operations. Based on the analysis, it can be concluded that The Sea Shop is quite sustainable even if there are still some areas of improvement needed to increase sustainability.
The case company should choose carefully its suppliers and should encourage suppliers to embrace sustainable thinking.
Therefore, based on the analysis, I propose ten main principles to implement sustain-ability in a souvenir shop which I will implement at my work as the employee of Mare-tarium.
Sustainable development is one of the main trends at this moment globally. This analysis presents the main aspects of sustainability and how sustainable development can be seen in souvenir business. One wide part of sustainability is Fair Trade and other green labels which encourage suppliers and retailers to pay attention to fair, ecologically and sustainably produced products. Use of recycled material is also one way to produce new products in a sustainable way. Additionally, consumer behaviour affects also retail trends and it has been researched that shopping souvenirs and buying other goods follow the same trends. Based on the analysis, the aim is to create a list of criteria to be fulfilled for sustainable souvenir shop.
The analysis rests heavily on secondary data analysis. Secondary data is collected from the case company´s suppliers. The souvenir shop and its level of sustainability are evaluated through its suppliers as it is one part of the aquarium’s business operations. Based on the analysis, it can be concluded that The Sea Shop is quite sustainable even if there are still some areas of improvement needed to increase sustainability.
The case company should choose carefully its suppliers and should encourage suppliers to embrace sustainable thinking.
Therefore, based on the analysis, I propose ten main principles to implement sustain-ability in a souvenir shop which I will implement at my work as the employee of Mare-tarium.