Efficient communication channels towards the researchers
Mammadova, Zaira (2012)
Mammadova, Zaira
Laurea-ammattikorkeakoulu
2012
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2012060712078
https://urn.fi/URN:NBN:fi:amk-2012060712078
Tiivistelmä
Aalto University has over 4000 researchers. While reaching out and informing them about Aalto Center for Entrepreneurship (ACE) and its services is one of the tasks of ACE, maintaining a relationship via various channels with the researchers who are aware of ACE is equally important.
Project is part of the development of communication channels towards the stakeholders of ACE.
The purpose of the given project was to identify the best communications channels. ACE aims to use these channels that will help to articulate and promote a vision and a set of well-defined goals of ACE and establish closer relation with the researchers.
During the thesis work I studied Corporate Communication and its essence. Further, I studied stakeholders, their types and what is their role in the organization. Understanding how to benefit most from the positioning of communication channels towards the stakeholders is also analyzed at the theoretical part.
During the study work, I studied and analyzed ACE’s past communication practices towards the researchers. Afterwards, the Head of ACE and I decided on who to interview that will be most relevant and beneficial. Further on I interviewed interviewees based on a semi-structured questionnaire.
As a result of the study and interviews I came up to the conclusion of having not only channels that increase awareness, but also enable systematic communication with the researchers from different angles, that affect in establishing relationship with them.
Project is part of the development of communication channels towards the stakeholders of ACE.
The purpose of the given project was to identify the best communications channels. ACE aims to use these channels that will help to articulate and promote a vision and a set of well-defined goals of ACE and establish closer relation with the researchers.
During the thesis work I studied Corporate Communication and its essence. Further, I studied stakeholders, their types and what is their role in the organization. Understanding how to benefit most from the positioning of communication channels towards the stakeholders is also analyzed at the theoretical part.
During the study work, I studied and analyzed ACE’s past communication practices towards the researchers. Afterwards, the Head of ACE and I decided on who to interview that will be most relevant and beneficial. Further on I interviewed interviewees based on a semi-structured questionnaire.
As a result of the study and interviews I came up to the conclusion of having not only channels that increase awareness, but also enable systematic communication with the researchers from different angles, that affect in establishing relationship with them.