OVERVIEW OF CHINESE CHAIN CATERING MARKET
Wang, Yiting (2012)
Wang, Yiting
Keski-Pohjanmaan ammattikorkeakoulu
2012
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2012052910493
https://urn.fi/URN:NBN:fi:amk-2012052910493
Tiivistelmä
This thesis is a market overview for chain catering business situation in China.
Chinese chain catering market is developing rapidly in recent years, it is a business where
everybody can become a customer, but the business is highly competitive.
The subject of this thesis is to give an overview of the market situation and strategies for
market expansion of Chinese chain catering industry.
It contains knowledge of chain management and introduction of Chinese chain catering
market filled with Chinese food culture, Chinese customer behavior and current market
situation, strategies and notices of market entry for foreign company and chain catering
business operation, challenges of market growth and strategy of market expansion.
It was done through the facts and data from variety reports combined with the my personal
thoughts and inspirations through related news, reports and articles.
Chinese chain catering market is developing rapidly in recent years, it is a business where
everybody can become a customer, but the business is highly competitive.
The subject of this thesis is to give an overview of the market situation and strategies for
market expansion of Chinese chain catering industry.
It contains knowledge of chain management and introduction of Chinese chain catering
market filled with Chinese food culture, Chinese customer behavior and current market
situation, strategies and notices of market entry for foreign company and chain catering
business operation, challenges of market growth and strategy of market expansion.
It was done through the facts and data from variety reports combined with the my personal
thoughts and inspirations through related news, reports and articles.