Visual Identity for Oulun Tähtisirkus
Hildén, Anne (2012)
Hildén, Anne
Kymenlaakson ammattikorkeakoulu
2012
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201205168586
https://urn.fi/URN:NBN:fi:amk-201205168586
Tiivistelmä
The subject of this Bachelor’s Thesis is Visual Identity for Oulun Tähtisirkus. Oulun Tähtisirkus (Oulu Star Circus) is a circus school based in Oulu, Finland. Oulun Tähtisirkus teaches traditional circus arts and performs at various events. The teaching is targeted mainly at children and young people, but there are groups for older people and families as well.
The goals of this thesis were to gain a deeper understanding of the circus and to provide Oulun Tähtisirkus with a visual identity which would best represent them. The thesis begins with research on circus and visual identity. The research was conducted with the help of books and Internet sources, as well as consulting Oulun Tähtisirkus. A questionnaire about the visual stereotypes of circus was also conducted. The thesis ends with a process description of the design process, which includes the ideation and development of a logo, followed by the creation of suitable applications and a style guide based on those applications.
The process suffered from timetable issues and therefore this thesis does not include client feedback, which is a significant deficiency, but otherwise the results of the process were satisfactory.
The goals of this thesis were to gain a deeper understanding of the circus and to provide Oulun Tähtisirkus with a visual identity which would best represent them. The thesis begins with research on circus and visual identity. The research was conducted with the help of books and Internet sources, as well as consulting Oulun Tähtisirkus. A questionnaire about the visual stereotypes of circus was also conducted. The thesis ends with a process description of the design process, which includes the ideation and development of a logo, followed by the creation of suitable applications and a style guide based on those applications.
The process suffered from timetable issues and therefore this thesis does not include client feedback, which is a significant deficiency, but otherwise the results of the process were satisfactory.